Programs and Virtual Design Tools for Home Builder Electrical Documentation, Lighting Design, and Model Home Lead Generation

In a world increasingly shaped by the need to adapt and act quickly, Aterra Designs is proud to offer services that can aid builders and home buyers along multiple steps in their new home building journey.

Luxury Lighting, Electrical, and Home Technology Designs Service

Understanding electrical minis and staying up to date with the newest technology products can be complicated and time consuming. Handing the lighting and electrical design, sales, and documentation process off to lighting design experts can increase efficiency from design to installation and increase lighting and electrical sales with the incorporation of the latest trends.

“Aterra’s documentation and plans are by far the best I’ve ever worked with.” – Owner, High Power Electric

A luxury lighting design consultation includes the following:

One-on-one design appointment
A scaled and dimensioned lot-specific floor plan
Accredited lighting designer with knowledge on products, codes, and trends
Virtual lighting design tools to showcase products and designs within a given space
Detailed electrical documentation for contractors, builders, and home buyer

With over 20 years of experience, Aterra Designs has perfected the luxury lighting design process with the Aterra Premium program. All sales, design, and electrical documentation is saved within Aterra’s proprietary system to streamline the design process, increase installation efficiency, and reduce field errors.

Virtual 2D/3D Lighting, Electrical, and Home Technology Design Tool

We took well proven designs concepts and inserted them into our online tool, complete with matching renderings and panoramas, to create a virtual design tool that can be accessed anywhere: Luminosity. This opens the doors to first move-up production builders that do not need as many a-la-carte items and can instead design most of the lighting from expertly designed packages. The tool groups the most popular lighting products and trends together per room. Some drag and drops items are still available, but for the most part everything is chosen in one session and documents are automatically generated for the builders and contractors.

“Luminosity takes the guess work out of the lighting and electrical selection process for our homeowners.” – Regional Sales Manager, Toll Brothers

A virtual lighting design tool accomplishes the following:

Make it simpler for designers to explain lighting design concepts
Allow home buyers to visualize their home’s lighting in real-time
Generate completed, lot-specific electrical plans and bill of materials for contractors
Maintain accurate version control and product pricing

Interactive Floor Plans for Prospects, Builders, and Home Buyers

To serve builders beyond the needs of lighting and electrical design services, Aterra Designs offers interactive floor plans, I³ Interactive Floorplans. This serves builders who do not need the added perks of electrical wiring and pricing, and instead only want an engaging tool to capture prospects on their website. In addition to its use as a prospect engagement tool and marketing e-lead generator, builders can use I3 in their sales center for start documents and home buyers can use it for furniture space planning once the home is theirs and ready for move-in.

I3 Interactive Floor Plans includes the following benefits:

Helps prospects visualize and customize their chosen home floor plan
Provides quality e-leads for builders from saved plans with direct CRM import
Facilitates the creation of start documents for design center staff
Aids home buyers with space and furniture planning in their new home

Wifi Marketing for Model Home Lead Generation

Born out of the need to find a more efficient way to capture model home visitor information and provide them with all necessary model details, comes a new Wifi marketing program called mSphere. To capture information about prospective home buyers, mSphere requests that visitors to a sales center sign up for free Wifi by entering minimal personal identifying information. Once the prospect is within the Wifi range or “sphere,” the home builder can track the prospect’s dwell time, walking path, and even house-option preferences. In return for signing into mSphere, the prospect experiences a builder-branded, digital tour of each model home they walk through. They are offered model-specific landings page with elevations, photo galleries, interactive floor plans, digital brochures, and more. This digital experience enhances a prospect’s visit and provides builders with valuable visitor behavior analytics.

Model home visits with mSphere provide the following:

For Visitors

Digital brochure to enhance the in-person experience
Model-specific information not found on builder’s website
Simple way to leave contact information with direct import to CRM

For the Builder

Visitor contact information
Return visitor notification
Visitor dwell times, walking paths, house preferences
Overall community specific traffic flow patterns and reports

What’s Next for Aterra Designs and the Home Building Industry?

If poor electrical documentation or lack-luster lighting, electrical, and home technology solutions are creating a mediocre customer experience, then Aterra Premium or Luminosity could be what you need to increase efficiencies and create an exceptional experience for your homeowners.

If on the other hand, your focus is attracting more home buyers, consider I³ Interactive Floorplans to engage your prospects online and mSphere to engage them in-person.

Do not hesitate to contact us for a consultation. All inquiries to demo@aterradesigns.com