Home Builders Can Capture Lead Data, While Tracking Visitor On-Site Behavior and Demographics for Personalized Marketing Programs
Phoenix, AZ – Aterra Designs, the leading purveyor of interactive design and options-selection tools for North America, just announced the availability of a new marketing and “lead capture” tool for production home builders, mSphere™.
To capture information about prospective home buyers, mSphere™ requests that visitors to a home builder’s model homes or sales center sign up for free wifi by entering minimal personal identifying information. Once the prospect is within the wifi “sphere,” the home builder can track the prospect’s dwell time, walking path, and even house-option preferences.
In return for signing into mSphere™, the prospect experiences a builder-branded, digital tour of each model home they walk through. They are offered a model-specific landing page with elevations, photo galleries, interactive floor plans, the exact model floor plan with all upgrades, digital brochures, and more.
The home builder can then personalize its follow-up marketing, while delivering highly customized digital brochures and automatically pushing the data to its CRM through mSphere’s API. Learn more: http://msphere.tech
By offering a quick wifi sign-in and rewarding the person who is signing-in with a custom digital model home tour experience, builders can capture prospect information that could otherwise be lost to them. Builders can then leverage the prospect’s profile and the information gathered during their model home visit, to customize and personalize future marketing outreach. Through mSphere™, Aterra Designs has super-charged the home builder’s ability to deliver a personalized experience, while reducing marketing costs from wasteful printing, and optimizing the time of sales staff.
mSphere’s tracking of a prospect’s movements is so precise, it can harvest data to optimize model home layouts for increased sell-through rates and allows home builders to send marketing information directly to the visitor’s mobile device. The low cost of mSphere™ can be easily earned back by the home builder many times over with just one resulting option upgrade or home purchase.
“Collecting visitors’ demographics and their on-site model touring behavior is now achievable through mSphere™ – a capability that’s currently missing in most home builder’s marketing programs,” said Aterra Designs’ Paul Salmonson. “mSphere™ is so precise, it can even provide predictive analytic capability to home builders, a dramatic step forward for any forward-thinking marketing program.”
About Aterra Designs
For over 20 years, Aterra Designs has collaborated with builders and contractors to create homes which are as unique as their owners – all while streamlining the introduction of luxury lighting to the production home market. Aterra Designs manages the design, sale, and documentation of all lighting, electrical, and home technologies options in one of two ways. With Aterra Premium, homebuyers receive a 1-on-1 consultation from our residential designers who are experts in lighting, electrical, and home technologies. With Luminosity, homebuyers make their selections from pre-planned, cutting-edge lighting design concepts built directly into the online tool. Both services result in detailed documentation for builders, contractors, and homebuyers. To serve builders beyond the needs of lighting, Aterra is also proud to offer I3 Interactive Floorplans and mSphere, a wifi-marketing solution.