Our Story

Designing smarter homes through technology, creativity, and builder-focused solution.

Finding Inspiration In Every TUrn

Our Story

Since 1999, Aterra Designs has been the trusted partner for home builders and electrical contractors, providing a seamless and scalable delivery model for lighting, electrical, and home technology options. Our deep integration with builder operations ensures high-margin options sales, reliable documentation, and a smoother path from design to build.

About The Founder Paul Salmonson

Paul Salmonson’s story started at Edson Electric, where he learned the nuts and bolts of the trade. Before long, his curiosity took over. He went from selling supplies to designing custom lighting that made spaces feel more alive. Over time, he built a process that helped luxury builders work smarter without losing the personal touch. Today, that same inventive spirit lives on in a technology that helps builder teams get things done their way.

Bringing Innovation Home Since 1999

At Aterra Designs, we’ve been bridging the gap between home builders, contractors, and home buyers for over two decades-with one clear goal: to create personalized, future-ready homes that reflect the unique style and needs of their owners.

From the beginning, we saw an opportunity. Despite rapid innovation in the lighting and electrical space, those advancements rarely made it into builder showrooms or new homes. This was largely due to a lack of streamlined solutions for showcasing, selecting, and installing these options-without disrupting build schedules.

We set out to change that.

Aterra Designs was founded to make cutting-edge lighting, electrical, and smart home solutions accessible to every homeowner in a way that’s intuitive, seamless, and builder-friendly.

Our team of experienced designers specializes in lighting, electrical layouts, and home automation, offering curated, code-compliant options that elevate both aesthetics and functionality.

Through direct partnerships with top-tier manufacturers, our design consultants and lighting architects bring the latest products to the table-ensuring home buyers can select innovative, customizable features that fit their lifestyles, all while keeping builders’ timelines on track.

Aterra Designs combines proven industry experience with forward-thinking technology to help create homes that are beautiful, functional, and built for tomorrow.

50+

Builders worked with nationwide.

80+

Electrical contractor partners nationwide.

30K+

Homes designed since our founding.

90.21

Net Promoter Score with home buyers.

WHAT WE BRING TO YOUR BUILD

Unlock smoother builds, happier buyers, and higher profits—with design solutions built to work for you.

Meet Our Leadership

Driven by innovation, grounded in experience-meet the team shaping the future of home design.

Let's Design Something Exceptional

With Aterra, we didn’t just set out to offer more options-we set out to raise the standard for how homes are designed, personalized, and built.
See What Aterra Designs Can Do For You
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