4 Tips to Differentiate as a Production Home Builder
It used to be called image-building. Today it's called branding. But the basic idea is still to get your name before the public in a unique way, and to differentiate…
Why We are Passionate about Residential Lighting Design
No longer is it true that home buyers have a choice of residential lighting design that is either "ho-hum" or "just okay" but nowhere near the top of the trendy…
The #1 Thing Our Lighting Designers Want Homeowners to Know
Most people agree that one of the best things about being out in nature is the light. Whether it's the quality of early-morning light playing through tree branches or the…
Is Your Documentation Efficient? 3 Questions to Ask
Technology has been inching into all aspects of the construction industry, but the process of BIM (Building Information Management) systems, once the exclusive domain of commercial construction and large-scale builders, is now within reach…
5 Subtle Lighting Design Differences for Your Home
When it comes to building a new home, lighting design can easily become an afterthought. Building a home already entails so much decision making from brand of cabinets to paint colors. Where…