How to Optimize Design Center Revenue
There are only so many products that can be displayed in a design center. Cabinets, flooring, doors, windows, sink appliances, lighting fixtures, the list of products and categories offered in…
A Dynamic Tool Your Lighting Design Team Should Be Using
Lighting design for a new home should be all about the owner. Personalizing any design is, after all, what makes a house a home. At Aterra, what we do best…
6 Outdoor Lighting Mistakes to Avoid
It's hard to think of everything when planning a new home. Unfortunately, it's not uncommon to experience a sort of epiphany, if maybe in reverse, once you settle in and…
Top 3 Essentials for the Best Kitchen Lighting
During the holidays, the kitchen is often the epicenter of the home (this can also be said during the other months of the year – who are we kidding?!). And…
BIM + VDC: Two Key Components for Effective Home Building Management
Among the alphabet soup that we constantly hear in business these days, there are two that cause us to sit up and pay attention. In our estimation, these are key…