6 Smart Ways to Increase Profit Margins as a Builder
You are not in business for the fun of it, even though building can be immensely satisfying. So, it's only wise to seek ways to improve your profit margin and…
4 Tips to Differentiate as a Production Home Builder
It used to be called image-building. Today it's called branding. But the basic idea is still to get your name before the public in a unique way, and to differentiate…
Dream or Reality? Customized Home Solutions and Reduced Builder Cycle Time
The balancing act between personalization and efficiency has always been a prime concern of home builders. The difference in business philosophy from the "pick-your-own-lot-design-a-unique-home" custom builder to the nationwide tract…
5 Subtle Lighting Design Differences for Your Home
When it comes to building a new home, lighting design can easily become an afterthought. Building a home already entails so much decision making from brand of cabinets to paint colors. Where…
Aterra Hosts Leviton Open House with Builders in New Showroom.
Last week we opened our doors to showcase the latest and greatest from Leviton in our beautifully remodeled showroom. Hosted by our own Paul Salmonson and Erin Kearney, guests from…