The Best in Home Technology: TecHome Builder Summit 2015
The home technology event of the year is just a week away, and we are excited to announce that we will be there with Leviton! Aterra Designs and Leviton are partnering up…
4 Tips to Differentiate as a Production Home Builder
It used to be called image-building. Today it's called branding. But the basic idea is still to get your name before the public in a unique way, and to differentiate…
Why We are Passionate about Residential Lighting Design
No longer is it true that home buyers have a choice of residential lighting design that is either "ho-hum" or "just okay" but nowhere near the top of the trendy…
The #1 Thing Our Lighting Designers Want Homeowners to Know
Most people agree that one of the best things about being out in nature is the light. Whether it's the quality of early-morning light playing through tree branches or the…
Dream or Reality? Customized Home Solutions and Reduced Builder Cycle Time
The balancing act between personalization and efficiency has always been a prime concern of home builders. The difference in business philosophy from the "pick-your-own-lot-design-a-unique-home" custom builder to the nationwide tract…
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