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Today’s homebuyers expect personalization—and builders need a way to deliver it without sacrificing efficiency. That’s where Aterra Lux comes in. Designed specifically for semi-custom communities, our program strikes the perfect balance between buyer choice and builder control.

CUSTOMIZATION, SIMPLIFIED

SMART DESIGN SOLUTIONS FOR SEMI-CUSTOM BUILDERS

Your buyers want choice. You need consistency, accuracy, and speed. Aterra Lux delivers both—offering tailored lighting, electrical, and home technology designs created by expert Aterra Designers, all while working within your approved product catalog. Built specifically for semi-custom and option-based communities, Aterra Lux enhances the buyer experience through personalized consultations, professional design insight, and build-ready solutions that align with your construction and operational goals.

EXPERT-LED BUYER CONSULTATIONS

Equip your sales teams and buyers with an intuitive interface that simplifies complex decisions while enforcing electrical code standards and builder-specific rules.

DESIGN CUSTOMIZATION WITHIN YOUR PARAMETERS

Using your established product list, we develop electrical and lighting plans tailored to each buyer’s lifestyle and architectural layout—while maintaining code compliance, pricing accuracy, and product availability.

BUILDER-ALIGNED DOCUMENTATION

From electrical plans and lighting layouts to lighting schedules and notes for trades, each home is delivered with comprehensive, ready-to-build documentation that minimizes field errors and ensures efficient installation.

COMPATIBLE WITH 
YOUR WORKFLOW

Aterra Lux integrates smoothly with your existing processes, from pricing structures and approval protocols to documentation and vendor coordination—keeping your teams informed and your build cycle on track.

WHY BUILDERS CHOOSE
ATERRA LUX

Feel secure knowing every design decision is supported by expert tools, proven processes, and a team that understands your world.
Custom Attention, Scaled Execution
Buyers get professional, personalized designs—your team gets consistent, executable plans that protect your production schedule.
Stronger Option Sales
Our expert guidance leads to higher buyer confidence and increased upgrades, translating to stronger revenue per home.
Less Rework, More Control
With every plan based on your approved product list and construction requirements, surprises in the field are dramatically reduced.

The Aterra Lux JOURNEY

Discover our custom journey for homebuilders, home buyers, and contractors. Expertise and care at every step.
Custom Designs
Unique and innovative designs tailored to your specific needs. Let us bring your vision to life.
Collaborative Process
Work closely with our team to ensure your project reflects your style and requirements. Your satisfaction is our priority.
Quality Craftsmanship
Crafted with precision and attention to detail, our projects are built to last.

Experience the difference with a sample plan.

WHO WE SERVE

  • Luxury Production Homebuilders
  • Regional & National Builders
  • Communities with Smart Home Features
  • Builders Introducing Electrical Upgrade Packages

WHAT OUR CLIENTS SAY

“Have clients review you and share their testimonials here. It can do wonders for your brand image.”

Luke Fields, Founder, PJK

“Add a testimonial that a happy customer or client has said 
about working with you.”

Amanda Johns, COO, HORIZON

“Share something a satisfied customer or client has said about your business.”

Kate Rose, CEO, Latch

WHAT WE BRING 
TO YOUR BUILD

Unlock smoother builds, happier buyers, and higher profits—with design solutions built to work for you.
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Explore Our Solutions

Tailored design support for truly one-of-a-kind homes.
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Curated selections with built-in efficiency.

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Discover how Luminosity redfines the design center experience.
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A better way to visualize, plan, and personalize. See how I3 drives buyer engagement and conversion.
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Bring your homes to life with photorealistic imagery that inspires confident choices.
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OFFER MORE — WITHOUT DOING MORE

With Aterra Lux, your buyers enjoy a custom design experience tailored by professionals. You get accurate documentation, smooth builds, and an elevated brand offering—without the burden of managing every detail yourself.
SCHEDULE A 
DISCOVERY CALL
LET'S CHAT
SEE HOW WE FIT IN YOUR WORKFLOW
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